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Widget Marketing and Viral Syndication of Webinars & Webcasts

Widgets on the web, also knows as gadgets, are used in different ways. In the B2B space, Aperio Networks (developer of Eventspan) has developed a B2B widget exchange platform that will be used in the Web 2.0 Eventspan site (among other websites). B2B web publishers, bloggers, and professionals with profile pages on the web will be able to click on a webinar or webcast listing on Eventspan and automatically create an IAB standard size banner - a widget - to place on their respective websites.

Read more of this Eventspan blog entry entitled "Year of the Eventspan Widget"...


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