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Our $12,000,000 Gift to Premiere Global
Forget about a holiday gift idea, here's an idea that's a gift. Conferencing News presents our holiday gift in the "audio conferencing" category to Premier Global, the publicly-traded telecommunication services company with a significant business unit in automated conferencing services. Automated conference calls remain the big revenue generator of conferencing and here's our gift-that's-an-idea for Premier Global: Replace your conventional corporate website at PremierGlobal.com with a well-designed site that's optimized solely for immediate account sign-up for your ReadyConference Plus automated conferencing services! You can move the corporate website under a different domain. ...There. Enjoy easily converting this unexploited asset you have! We hope you love our gift to you, and we're sure your shareholders will too. Here's why...
Conferencing vendors pay $20 - $50 per click-through for text ads on Google for the keyword "conferencing." Several conference call service providers, often paying in the high range of $35-$50 per click-through, have the successful marketing formula down to a science in terms of advertising and the return on this investment on Google Ad Words. This "paid search" is expensive but the only way to get visibility on Google for people searching for "conferencing." However in the rich-get-richer world of Google search results, Premier Global has lucked out on Google and has been at the top of "organic" search - the actual search results - for quite some time. In fact, PremierGlobal.com is usually in the number two position for the thousands of people who search each day for "conferencing" services. And what happens, currently, for the large subset of these thousands of people who are looking for basic conferencing services when they click on the number 2 search result? ...They're taken to the corporate website for Premiere Global, and it takes more than 8 clicks to find Premiere's ReadyConference product, and the site design and usability isn't optimized for converting site visitors into customers. Say goodbye to these shoppers as 8 clicks to purchase something in e-commerce doesn't work.
Here's an approximation of the money you're leaving on the table - which is the value of our gift to you. (Actually it's more if we factor in the Wall Street multiple your shareholders would enjoy.) PremiereGlobal.com gets about 170,000 visitors per month to the site. Of course many of these visitors are account holders, researchers, analysts, etc. but a significant portion of these people are no doubt searching for automated conference calling services and are linking from the number 2 natural search position Premier usually occupies on Google. Let's estimate that just 10% of that 170,000 home page visitors are coming from Google search for "conferencing," and 50% of those are prospective buyers of automated conferencing services. And let's say you could convert 15% of those to sign-up on a well-designed site that's optimized for e-commerce conversion for the ReadyConference service. By our math, that's 1275 new account sign-ups each month for your Ready Conference product. At a projected $125 per month average spent for each account, that's about $12,431,250 in revenue for the first year alone! And remember, all this revenue is gained without any new expenses, except for designing a top-notch website optimized for account sign-ups and activations on the web for automated conferencing. ...Merry Christmas and Happy Holidays! We hope you like our $12,000,000 gift to you!
Regifting Option: If you want to re-gift our gift, email this blog post to Genesys or BT. They're in the #3 and #4 positions in Google search for "conferencing" and they've got a similar corporate websites that aren't optimized for immediate account sign-ups on the web.
UPDATE, January 3: Once in a blue moon, Google adjusts its search algorithm, which it did a few days ago. Now, Genesys is in the top natural search result for "conferencing." ...So Premiere, please share your gift with them.
December 18, 2006
