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How Business Develops

...It's usually with a phone call or email. Person A calls or emails Person B with the idea to sell to or partner with Person B and the company he or she represents. After hanging up the phone or reading the email, Person B then does cursory research at his or her computer, typically "Googling" Person A to learn about Person A's background and company. What does Person B find out about Person A in the Googling of Person A's name? ...Typically disjointed and sometimes unrelated information to the business development matter at hand. Wouldn't it be great if Person A had a succinct profile on the web? One with professional and related corporate information and live update announcments? ...This is part of the reason behind the KEY PEOPLE DIRECTORY, where individuals can create and control their online profile.

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