Following up with our gift giving in audio and web conferencing categories, we present our last holiday gift-that's-an-idea to Cisco in the videoconferencing category - even though Cisco says their videoconferencing system "isn't videconferencing." The gift idea for Cisco is: do a business development deal with Starbucks and place those so-called telepresence systems in Starbucks cafes! Consumers can order a combo "telattepresence." There! We hope you like our gift idea. Here's why we think it's a good one.
We think the synergy of solipsistic thinking at Starbucks and Cisco is a match made in marketing-jargon heaven. With Cisco's videoconferencing system their mantra is "it's not videoconferenicng" but "telepresence." In the same way at Starbucks it's not a "small medium or large" when ordering a coffee but "short, tall, grande, venti..." Now, consumers can order some Iced Decaf Triple Grande Vanilla Non-fat with whip latte and meet with
the people they're trying to get away from some people remotely on the telepresence system! Oh the fun!
Regifting option: If you pass on our gift idea to you, please forward this post to HP's Halo videoconferencing managers. With coffee selling for $4.25 at Starbucks, we think it'll fit in perfectly with their single conferencing unit that sells for $425,000. Moreover, HP might be able to open doors for Starbucks, so to speak, at some Federal penitentiaries where all those recently incarcerated CEO's that HP targets to buy its systems now live. Cappuccino conferencing from the Big House!
December 18, 2006