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GoTo ...The Head Of The Class

If you're not a pure-play in a market it's sometimes hard to get recognized for your efforts, but the conferencing industry is surely catching on to Citrix Online, a longtime advertiser on Conferencing News. Writes Elliot Gold about Citrix Online's revenue in his most recent newsletter, "I have to tell you, I'm astounded at the company's revenues, especially since I don't hear a lot about Citrix Online."

Citrix Online's GoToMeeting and the purpose-built GoToWebinar products continue to rack up awards in the conferencing industry. We'd suggest that the reason some in the industry haven't heard anything about Citrix Online is because their web conferencing business unit is overshadowed by the billion dollar parent company, Citrix, which provides on-demand solutions access within the enterprise, using various devices and networks. But Citrix Online certainly isn't hiding. Their marketing is pervasive on the web and other media outlets.

Citrix Online's web ad campaigns and attendant web-based customer conversion tactics are exceptionally good in this business. They appreciate and know the minutiae of design details and little twist of phrases on a sign-in form that can make a huge difference in revenue, and this mindset flows right into the design of their self-registered conferencing products. Only a handful of players in the audio/web conferencing business understand and implement the skillful art of web design, web marketing, and landing page optimization, and Citrix Online is among a few vendors who are at the head of the class.


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