We've always associated the phrase "Why buy the cow when you can get the milk for free?" with the
fears shudders panic trepidation anxiety options of marriage and cohabitation. Yet now the shortened has been working its way around as the title of a book co-authored by WebEx founder Subrah Iyer in the burgeoning software-as-a-service sector. "Free" may be an exaggeration to make a point, but let's face it: You need to get your head in the clouds - as in cloud computing - to understand the new generation of software application companies and how they're changing the worldwide economic landscape. Pioneers like WebEx and Salesforce.com and a new generation of on-demand upstarts like Upswing CRM are transforming the business landscape.
For a good review of Why Buy the Cow?, read Paula Thornton's post in Fastforward.
January 29, 2008